Price Parity is Here: What the BMW iX5 Means for the Future of Dealership Aftersales

As BMW marks a milestone by pricing the electric iX5 below its ICE counterparts, franchised dealerships must prepare for a new era of high-volume EV maintenance and digital-first customer engagement.

source https://ae2.io/news/price-parity-is-here-what-the-bmw-ix5-means-for-the-future-of-dealership-aftersa-mv3h4du0

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