Volkswagen Group Sales Surge: Almost Back to Pre-Pandemic Levels

In exciting motor trade news from cardealermagazine.co.uk, Volkswagen Group is making a remarkable comeback, edging closer to pre-pandemic sales levels. Figures released on January 9th reveal that their sales soared by an impressive 12% in 2023, reaching a total of 9.24 million units. This significant growth surpasses the 8.3 million units sold in 2022 and nearly matches the 9.3 million sales achieved in 2020.

The remarkable rebound signals a return to normality for the automotive industry after grappling with supply chain challenges brought about by various factors, including the war in Ukraine and semiconductor shortages. One highlight is the group's commitment to electric vehicles (EVs), with sales of EVs increasing by a remarkable 35%, reaching 770,000 vehicles. This surge comes despite earlier concerns about a lack of demand for EVs in recent months.

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China played a pivotal role in Volkswagen Group's success story, with the company selling 191,800 electric cars in the country. This achievement is particularly noteworthy considering the fierce competition from brands like BYD and GWM. In total, Volkswagen Group sold 3.2 million cars in China, reflecting a notable 1.6% increase.

When focusing on the Volkswagen brand itself, the numbers are equally impressive. The Wolfsburg-based firm sold a staggering 4.87 million cars in 2023, marking a remarkable 6.7% increase from the previous year. What's more, the brand witnessed a remarkable 21.1% growth in sales of its fully electric vehicles, reaching 394,000 units.

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Among the largest markets for Volkswagen's all-electric cars were China, Germany, the US, the UK, Sweden, France, Norway, and Belgium. Imelda Labbé, Volkswagen board member for sales, marketing, and aftersales, expressed her satisfaction, saying, "The delivery figures show that we are on the right track as a brand, and our cars are well received by our customers. We expect the market environment to remain challenging in 2024. But with our revised and attractive product portfolio, we are in the right position."

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In conclusion, Volkswagen Group's impressive sales growth in 2023 is a testament to their resilience and commitment to innovation, particularly in the electric vehicle market. As the industry rebounds from supply chain disruptions, Volkswagen Group's resurgence demonstrates that it is well on its way to selling more cars and returning to pre-pandemic levels of success.

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source http://autoengage.co.uk/home-page-6165/b/volkswagen-group-sales-surge-almost-back-to-pre-pandemic-levels

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