eBay Motors Group Rebrands as Motors to Drive Growth in the Car Trade

In a significant development in the motor trade news, eBay Motors Group, the sponsor of the prestigious Used Car Awards, has undergone a transformation. It has now rebranded itself simply as 'Motors.' This rebranding marks the convergence of the eBay Motors Group, catering to both new and used car dealers, and the consumer-focused Motors.co.uk into a unified entity.

Despite this change, car dealers will continue to benefit from multi-site advertising options on eBay and Gumtree, with no immediate modifications to their advertising packages.

One notable change is the shedding of the '.co.uk' branding by the Motors website, which had been its identity for the past 15 years. It has now emerged with a fresh green-themed identity. Furthermore, an all-new Motors mobile app is set to make its debut early next year.

Barry Judge, the Chief Executive of Motors, explained the rationale behind this transformation: "The dynamics of the car-buying and selling market have evolved significantly. It's time to reconsider how advertising platforms can best serve both consumers and trade audiences. By rebranding ourselves as Motors, we aim to drive our business forward and expand our role as a crucial partner for car retailers throughout the UK."

He emphasised that despite recent changes, Motors remains steadfast in its commitment to helping dealers efficiently reach potential car buyers in the market. With this rebranding, Motors is reinforcing its identity as both a consumer site and an industry partner.

Motors is a proud sponsor of the Car Dealer Used Car Awards, sponsoring the Used Car Supermarket category and hosting the drinks reception and post-event fun casino. Barry Judge noted that car buyers are increasingly visiting multiple websites, highlighting the importance of providing retailers with a single access point for multi-site advertising through partnerships with eBay and Gumtree. This approach ensures that they can reach a broad audience cost-effectively, ultimately leading to high-quality sales inquiries and valuable market insights for dealers.

In a landscape where car buyers face complexities in choosing fuel types, makes, models, and retailers, Motors aims to simplify the process. As one of the UK's largest destinations for car buyers, it intends to provide buyers with everything they need and nothing they don't.

Motors' journey began in 2007 under the ownership of the Daily Mail & General Trust and underwent changes, eventually being acquired by Cox Automotive in 2010 and later by Gumtree. In 2021, O3 Industries and Novum Capital took the helm, leading to the current rebranding as part of ongoing investments in the business following its recent acquisition.

Daniel Ozen, President of O3 Industries, expressed pride in the vital role Motors plays for car dealers and the commitment to further growth. He highlighted their belief that the success of Motors is intertwined with the success of their dealer partners. The company has already made substantial investments in people, technology, and marketing, with plans to continue unlocking Motors' full potential for both car buyers and dealers.

Motors promises further announcements of major investments to support its new strategy in the coming weeks. This rebranding signifies a strategic move to adapt to changing market dynamics and enhance its support for car retailers, ultimately aiming to help them sell more cars efficiently.

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