VW Pivots to Tradition with Revamped Naming Strategy

In a recent splash of car dealer news, Volkswagen, the renowned German car manufacturer, has decided to bid farewell to its ID and GTX brands, and instead, resurrect more recognisable names from its rich history, a move that hints at a harmonious blend of the old and the new.

This significant shift, as indicated by VW CEO Thomas Schafer, underscores the company's eagerness to retain cherished monikers from its past rather than adopting the newer ID naming structure. This comes as part of Volkswagen's ongoing efforts to steer its brand seamlessly into the electric era without relinquishing the essence of its well-established identity.

Initially, the ID brand, launched in 2016, marked the onset of a promising electric age for Volkswagen, with noteworthy arrivals like the ID.3, ID.4, and ID.5 SUVs. However, Schafer disclosed that the impending new entries in the Golf, Tiguan, and GTI series will keep their classic names, analysing other name changes on a case-by-case basis.

Remarkably, the GTI brand, synonymous with performance and excellence in Volkswagen’s catalogue, is here to stay, with Schafer acknowledging that doing away with such a celebrated name would be "ludicrous".

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This stirring bit of motor trade news further unveils the German giant’s plans to increase investment in the Cupra performance brand, transitioning the Seat name to possibly encompass mobility solutions such as e-scooters. Schafer's vision seems to be clear - a brand that retains its historic essence while navigating the modern, electric landscape with agility and precision.

Moreover, the GTX brand, once dubbed as the 'GTI of the electric era', featuring advanced twin electric motors and boosted power, is also set to be retired. Schafer mentioned that, in the long run, the attributes of the GTX will be merged with the traditional favourites, GTI and R, avoiding the necessity to re-educate their global clientele about the brand's offerings. The initial R-branded electric vehicle from Volkswagen is anticipated to make its debut in 2028, aligning with the launch of a fresh electric car platform.

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This strategic revamp evidently manifests Volkswagen’s endeavour to retain a sense of familiarity amidst a rapidly evolving automotive sector, reassuring fans of the German brand that a transition to electric does not mean abandoning the company’s illustrious heritage. Thus, while Volkswagen steps boldly into the future, it keeps a respectful nod to its celebrated past, aiming to offer vehicles that not only resonate with the current market trends but also uphold the legacy that has been built over decades.

You can read the original article at cardealermagazine.co.uk



source http://autoengage.co.uk/home-page-9252-9795-4532/b/vw-pivots-to-tradition-with-revamped-naming-strategy

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