Swansway Director Criticises Cazoo's Failed Business Model
Scathing Review of Cazoo by Swansway's Peter Smyth Peter Smyth, director at Swansway, provided a critical analysis of Cazoo and its founder Alex Chesterman during a recent Car Dealer Podcast episode. Smyth labelled Cazoo’s business model as fundamentally flawed, describing the company’s initial plans as unrealistic and fictional. In a candid discussion on the Car Dealer Podcast, sponsored by JATO, Swansway director Peter Smyth gave a harsh critique of Cazoo, the once-promising used car dealer now in administration, and its founder, Alex Chesterman. Smyth, who previously featured in a 2022 special film on Cazoo, highlighted several issues with Cazoo's business model and Chesterman's approach, attributing their downfall to these flaws. Cazoo's Unrealistic Ambitions Smyth began by dismissing Cazoo's initial prospectus as "a work of complete fiction," likening it to a fantasy novel by JK Rowling. He criticised Chesterman's bold claims, including the am